Bivy is a concept for a New Zealand–inspired ice cream brand born from a love of adventure, van life, and the little treats that follow big days outdoors. Designed for wanderers, hikers, and curiosity-fueled travelers, the brand turns moments on the trail into moments of sweetness.

The identity blends rugged outdoor motifs with playful, handcrafted warmth. Illustrated mountain lines, balanced negative space, and soft color gradients evoke wide-open landscapes and the comfort of dessert shared under the sky. The visual language feels exploratory, spirited, and grounded in the joy of taking the scenic route.