hi! i’m danielle lutz — a graphic designer with a passion for thoughtful branding, expressive typography, and designs that feel both intentional and inspiring. i work with small businesses, creatives, and entrepreneurs to build visual identities that are rooted in story and strategy.
before shifting into the design world, i spent years in corporate retail as a merchandise planner, working with global teams to understand trends, plan assortments, and bring product lines to life. i loved the structure and insight that work offered — but i always dreamed of doing something more creative.
in december 2025, i graduated from shillington’s graphic design program, where i deepened my skills in branding, layout, and visual storytelling. today, there’s usually a coca-cola nearby, a dog in my lap, and an invitation assembly in progress on my desk (yes, i’m also a stationer in my spare time!). whether i’m building a brand from the ground up, refreshing an identity, or designing custom stationery at franklin paper studio, i bring a balance of clarity, creativity, and care to every project i touch.
if you’re looking for a creative partner to help shape your brand with intention — i’d love to connect. let’s make something beautiful and uniquely yours.